Or, why are there two seemingly identical networks that aren’t both offered through my cable provider so I’m unable to watch first-run Rehab Addict episodes?!
Clearly I don’t get DIY so I can’t compare the two networks from direct experience but a number of shows from DIY are aired on HGTV… eventually. I’m disappointed that one of my favorites, Rehab Addict, is showing a new season on DIY that I’ve heard all about thanks to ads on HGTV but I have to wait and hope it will show up on HGTV in due time.
- Both are owned by Scripps Networks Interactive but aren’t distributed together. There is a similar situation with Food Network and Cooking Channel. One some of us get and one we don’t.
- DIY was launched by Scripps following the success of HGTV. Initial programming consisted of clips of old HGTV shows while new content was in development. Now, it looks like the networks trade shows back and forth despite differences in vision.
- They’re aimed at different audiences. According to the Scripps website, “HGTV is America’s leader in home and lifestyle programming. HGTV is distributed to more than 99 million U.S. households” and “DIY Network is the go-to destination for rip-up, knock-out home improvement television. DIY Network’s programs and experts answer the most sought-after questions and offer creative projects for do-it-yourself enthusiasts.” (The Scripps site for DIY doesn’t give number of households receiving it. From what I could find, DIY’s numbers are lower by about one third.)
- Their slogans according to Wikipedia tell a similar story: HGTV – Home Starts Here. DIY Network – The Dirtiest Network
- DIY says it targets a more male audience than HGTV (which is more female), although both channels have offerings which appeal to both.
- HGTV has a companion print magazine and DIY doesn’t.
- DIY has first run episodes of Rehab Addict. Could it be that Nicole Curtis is on DIY because her show is more of the “rip-up, knock-out home improvement” type or because she appeals to the male audience? Or both? I don’t know. I just want to see her redo her childhood home!